HOW DOES BRIJ PERFECT THE CONCEPT OF INFLUENCER MARKETING?
How does Brij perfect the concept of influencer marketing?
While this is the case for all influencers, there are two sub-categories, coined macro-influencers and micro-influencers. Macro-influencers are deemed this title for a reason- they have over thousands, even billions of followers on their platforms. Although macro-influencing serves as a far more efficient way of advertising for many companies as opposed to television, radio, and billboards, there are still cons that are hindering its scalability. The top 3 concerns are lack of authenticity, high price tag and a key point that is often overlooked- the idea that high follower count means high influence, which is a myth.
The main determinator of influencer status on social media platforms is their engagement rate per post from their followers, not their follower count. Let’s say someone who gets 200 likes per post with 1,000 followers has a high engagement rate of 20%. However, Kim Kardashian, a celebrity and macro-influencer only has an average engagement rate of 1.2%. Micro-influencing is the solution to the issues of macro-influencing, excelling in all of those 3 areas.